RUAB
The Challenge: Cure my frustration
When i moved back to Warsaw, during my everyday rides especially from work I noticed situation that constantly repeated. From my perspective an "enormous" issue obviously. Pedestrians and car drivers do not acknowledge the fact that they use bike paths regularly. Pedestrians come in to the bike line and walk on it as it is a pavement, cars on the other hand quite often parked in the middle of it. It wouldn’t be such a big deal if it happened once or twice a day, but in Warsaw City Center sometimes you have to push past people or ask them to move 15 times within a 5 minutes ride! It can drive everyone mad it became my nightmare.
I created a series of illustrations based on famous and lesser-known (but familiar) figures. I printed small cards with the cryptic question: “Are you a bicycle?” On the other side of the card was a QR code that directed readers to a satirical “recovery guide.” The content was designed to not offend anyone, but to make them laugh (I didn’t want anyone to look for me the next time they saw me).
I took inspirations for the illustration style from Simpsons and other classic animations. As the style uses satire to make fun of current affairs. It frequently exaggerates real-world trends, technology, and political events to absurd levels to make a point. I wanted to borrow this element for this project. Illustrations meant to show characters in state of madness – bicycle eyes and a big smiles. To mimic the style i used bold outlines, flat colours, and a bright, vibrant palette.