KP Agency
Background: KP Agency is based in Rome Italy. It is a consultancy that helps Italian Brands spread their wings in the European Market. Kalina wanted to feature her unique background and experience. She speaks 4 different languages fluently and she connects easily with people from many regions and countries. She also worked for years for leading lightning companies on high level positions which helps her to understand brands needs better.
Challenges: Main challenge here was to create a website that will serve two types of users and present the right amount of informations.
First – brands that are looking to be represented in new markets.
Second – Designers, Creative agencies, studios that look for unique high end products for their projects.
I worked with Kalina on copy for the website to make sure we are focusing on users’ needs and presenting a concise story.
After competition analizys I decided to use Off-White/Light Grey for background color. For few reasons:
• It works well for the purpose of this project, making her website stand out from the competition.
• White has a certain effect on battery life of devices with OLED displays so darker tones need less energy.
• It’s also softer on the eyes, reduces the strain
Kalina supplied amazing photos of brands. I wanted to leave the main focus on the product. I added simple line icons and animation and used a fun modern font to add a bit of Kalinas character.
Main Page: On the main page I presented concise information/a teaser of what users can brows through on a whole page. Starting with short introductions, moving down to USP’s (unique selling points) highlights presented in bullet points and finally to brands products. Photos that invite users to dive in and browse through the products.
About Page: We showcase the before and after story of her journey, presenting more Unique Selling points in bullet points. Finishing with quotes from customers and brands that Kalina represents. Consisted of information that might add credibility that is easy to scan through
Product Page: This page is designed to showcase short bio and highlight products, just under photos I decided to add a short information about how Kalina works with bands and how she can help potential buyers. Phone numbers both Polish and Italia suggest that she is open for calls and can help with smallest details.
I added breadcrumbs and tags to the page. After interviews with designers they mention that they might look for a specific type of lamp not necessarily a specific brand. I added the possibility to browse through types of lights on the page so it is easier for them to find the best solution for their project. And breadcrumbs to easily navigate through all products.
